Salon Website Must-Haves: 12 Things Every Salon Site Needs
What every salon, barbershop and spa website needs: services and prices, a Book button on every page, your team, a gallery, policies, an FAQ and mobile speed.
5 min read
By the Yantra Beauty team
Key takeaways
- A salon website has one job: help a stranger decide you are right for them, then book.
- Services with prices, a Book button on every page and real photos of your work matter more than any design trend.
- Your team, your policies and an FAQ answer the questions that would otherwise become phone calls, or no-shows.
- Most visitors are on a phone, so test everything on a phone, over cellular data.
A salon website does not need to win design awards. It needs to answer a stranger's questions quickly and make booking easy. Does this place do what I want? Is the work good? What will it cost? Who would do it? Can I book now? Every item on this list answers one of those questions.
Use it as a checklist for the site you have, or for the one you are about to build. If you are starting from scratch, our website templates are built around this list.
1. Services with prices
List every service you want to sell, grouped the way clients think (cuts, color, treatments, nails, lashes, brows, massage), each with a price or a starting price and how long it takes. "Price on consultation" for everything sends people to a salon that tells them.
- Use "from" prices when the final price depends on length, density or time: "Balayage from $220".
- Say what changes the price: "Extra-long or very thick hair may need more time and product."
- Name services in the words clients search for, then add your own flair in the description.
Each core service also deserves its own page. Our SEO guide for salons explains why that matters so much for Google.
2. A Book button on every page
The button should be visible without scrolling on a phone, the same on every page, and lead straight to booking. If clients have to hunt for it, or it opens a page that makes them create an account before they see a single time, many give up.
- Put it in the header, so it stays in reach as people scroll.
- Repeat it at the end of every service page.
- Label it plainly: "Book now" or "Book an appointment".
- If you also take phone or text bookings, show the number next to it, tappable on a phone.
3. A gallery of your own work
Stock photos of models do not sell a salon. Your work does. Group the gallery by service, so a client looking for curly cuts sees curly cuts, and give each photo a short description (its alt text): "Shoulder-length curly cut with copper color at Studio Coil". It helps people using screen readers and helps Google understand the photo. Only post client photos with their permission.
4. Your team, with specialties
Clients book people, not businesses. Give each stylist, barber, tech or therapist a photo, a few lines about what they love doing and are known for, their level or price tier if you use them, and a way to book with them directly.
5. Your policies, in plain words
Cancellation and late arrivals, deposits, refunds and redos, children in the salon, patch tests for color or lashes. Policies that clients only discover at checkout cause arguments and bad reviews. Put them on a clear page, link to it near every Book button, and keep the wording friendly. Our cancellation policy guide has an example you can adapt.
6. An FAQ that answers real questions
Write down the questions your front desk answers every week, and answer them once, on the site. Typical ones:
- Where do I park, and how do I find the entrance?
- Do you take walk-ins?
- How early should I arrive, and what should I bring?
- Should I come to a color appointment with clean hair or second-day hair?
- Do you do patch tests, and when?
- Can I bring my kids?
- What happens if I'm not happy with the result?
Written answers also give Google the facts to show people who ask about you in Maps. Our Google Business Profile guide explains why that matters more now.
7. Location, hours and contact on every page
Put your address (with suite number), hours and phone in the footer of every page, written exactly the way they appear on your Google profile. On the contact page, add a map and a line of real directions: "We're upstairs from the bakery. Ring the bell marked Studio 4."
8. Reviews and proof
Show a few short quotes from real client reviews, with first names, near the top of the homepage and on service pages, and link to your Google reviews so people can read more. Never invent or rewrite quotes. The FTC treats fake testimonials as deceptive, and its rule on consumer reviews bans them outright.
9. Fast on a phone
Most people find a salon on their phone. Check that your homepage shows something useful within a couple of seconds over cellular data, that text is readable without zooming, and that buttons are big enough to tap with a thumb.
- Resize photos before uploading them.
- Skip autoplaying video backgrounds.
- Remove pop-ups that cover the Book button.
- Check every page on a real phone, not just a desktop browser made narrow.
10. Gift cards
Gift cards sell themselves before Valentine's Day, Mother's Day and the December holidays, and every one redeemed by someone new is a first visit you did not have to advertise for. If your booking or payment tool sells digital gift cards, link to them from the homepage and the footer.
11. A way to stay in touch
Add a short sign-up for openings, news and offers, by email or text, with a clear line about what people will get and how often. Text sign-ups need clear consent. Our email and text marketing guide covers how to collect it properly.
12. Your own domain and the technical basics
- Your own domain, like studiocoil.com, not a subdomain of a website builder.
- HTTPS, so browsers never warn people away.
- A clear page title on every page, with the service and the place.
- Structured data that tells Google you are a hair salon, nail salon, day spa or beauty salon, with your address and hours. Our local SEO guide explains it.
- Accessibility basics: readable contrast, alt text on photos, and buttons that work with a keyboard and a screen reader.
Test it like a new client
Once a quarter, hand your phone to a friend who has never been to your salon. Ask them to find the price of your most popular service and book it. Watch where they hesitate, and fix that. Then run our free online health report, which grades your website alongside your Google ranking, your listing and your social media.
Frequently asked questions
- What should be on a salon website?
- Services with prices, a Book button on every page, a gallery of your own work, your team, your policies, an FAQ, your address and hours on every page, real reviews and a fast mobile layout. Gift cards and an email or text sign-up are worth adding too.
- Should I put prices on my salon website?
- Yes. Show prices or starting prices for each service and say what changes them, such as hair length or time. Hiding prices sends many clients to a salon that shows them.
- Is Instagram enough instead of a salon website?
- Instagram is great for showing your work, but it does not replace a website. A website gives you a page for each service and neighborhood that can rank on Google, a home for prices and policies, and a Book button you control on a domain you own.
- How do I add online booking to my salon website?
- Most booking tools give you a booking page link or a button you can add to your site. Put it in the header of every page and at the end of each service page, and test it on a phone the way a new client would.